Toxic Tuna

Originally, this Toxic Tuna design was created to highlight the issues we face in the fishing and food industry around the world today, but we loved it so much it became our brand identity.

Why Toxic Tuna? Well, did you know that when buying fish, the species you choose to eat become far more toxic the larger and higher up the food chain that species resides. This is due to Bioaccumulation, where mercury converts into its most dangerous form, methylmercury.

Now, if you take into consideration the pyramid scheme our human world is governed on today, we find Toxic Tuna to be a strong metaphor as to why the world is rapidly becoming more, well . . . . Toxic!